How are Americans dressing for joy?
REPORT
25 Feb 2022
How are Americans dressing for joy?

With returns to social events and offices underway, Americans have the chance to embrace new styles and express themselves IRL. Following on from tracking this behaviour in our Fashion and Style Sector Snapshot, Canvas8 spoke to nine Americans to find out more about how fashion is sparking joy.

John Firth

John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.