Why do Britons watch foreign-language content?
11 Feb 2022
Why do Britons watch foreign-language content?

A ‘do-it-ourselves’ attitude to discovering content from other cultures has led to a boom in non-English-language entertainment. Following on from tracking this behaviour in our Media & Entertainment Sector Snapshot, Canvas8 spoke to ten Brits to understand why they’re watching foreign content.

Avinash Akhal

Avinash Akhal is a behavioural analyst at Canvas8. He holds a Masters degree in Economics from the University of Manchester and formerly worked as a researcher at the Education Policy Institute. Outside of work, he is either crafting his boxing skills, listening to a podcast or losing money on the stock market.