Forget Amazon! The science of flagship platforms
4 Feb 2022
Forget Amazon! The science of flagship platforms

E-commerce giants have seen profits skyrocket in the past two years, but brands are launching flagship platforms to take consumers beyond mere transactional relationships. Canvas8 spoke to Dr. Julian Wichmann about the benefits of brand platformisation and building flagship communities online.

Dr. Julian Wichmann

Dr. Julian R. K. Wichmann is an assistant professor of marketing at the University of Cologne. In his research, he explores digital platforms and online advertising technologies, consumer behaviour amid macroeconomic changes, and the future of retail and city centres.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.