In a bid to appeal to gamers and promote the launch of the Impossible Whopper, Burger King had its mascot play Fortnite alongside members of esports collective FaZe Clan. As people grow fatigued by traditional ads, brands are looking to grab attention by being entertaining.

Razer has released a line of nootropic mental performance drinks for gamers who want a competitive edge while they’re playing. Given the rise in e-sports, Razer’s line of drinks addresses the cognitive activity that gaming demands, likening it to the exertion of physical sports.

The proliferation of 5G won’t kill birds, spread COVID-19, or cause cancer (as conspiracy theorists often suggest). It will, however, transform the mobile gaming landscape thanks to cloud-based processing and rapid connections. What kinds of virtual experiences might this tech facilitate?

When indie developer Glumberland announced an exclusive distribution deal with Epic Games, the response from fans was swift and furious. With gamer communities becoming as important as the games themselves, the backlash shed light on the power of players – and some of their toxic behaviors.