2021 Generational Snapshot of Gen X
10 Nov 2021
2021 Generational Snapshot of Gen X

How are Gen Xers tackling middle age on their own terms? Why should video game developers pay attention to this tech-savvy cohort? How might shifting perspectives of health and wellness among Gen X impact beauty brands? And why is the sandwich generation hesitating to splash out?

Christina Moller

Christina Møller is a senior behavioural analyst at Canvas8. Having lived in six countries and with an MSc in social and cultural psychology under her belt, she is interested in how different cultural contexts shape people’s ways of thinking. Outside of work, you can usually find her strolling around London taking pictures or drinking wine with friends.