How are Gen Xers tackling middle age on their own terms? Why should video game developers pay attention to this tech-savvy cohort? How might shifting perspectives of health and wellness among Gen X impact beauty brands? And why is the sandwich generation hesitating to splash out?
Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?
Choosing between getting your kid to school or your parent to medical appointments is a regular issue for the Sandwich Generation. Canvas8 spoke to Claire Gillman, author of We Are The Sandwich Generation: Keeping Everyone Happy to understand the unique pressures faced by this group.
While Gen Yers are often portrayed as fitness-focused and wellness-obsessed, a study points to worsening health among the cohort, and among Gen Xers. Both generations are facing health challenges as they age, from declining physical fitness to increased substance abuse and mental illness.
From wrinkle creams to collagen supplements, so much of the anti-aging beauty narrative focuses on skin and body. Supermodel Cindy Crawford is broadening the conversation to an oft-overlooked category: she’s launching a hair care range made for older women and their tresses.