Gyms rebounded strongly following the end of most pandemic restrictions in the US, but digital habits have become ingrained for many people. How can fitness studios and brands strike a balance between their digital and physical offerings to keep Americans engaged with exercise?
Sunil Rajasekar has served as Mindbody’s chief technology officer since November 2018 and as the company’s president since August 2020. With more than 20 years of consumer and enterprise experience, his work is focused on Mindbody’s product and technology strategy, consumer marketplace expansion, and platform development.
Dr. Marina Harris is a psychologist with specialties in eating disorders, athlete mental health, sport psychology, perfectionism, mindfulness, and trauma-informed care. She is based in New York.
Kate Carter is a writer, journalist, presenter, editor, and brand consultant. She covers all lifestyle subjects, with a particular focus on health and fitness, and has written for The Guardian, Observer, Independent, Runner's World, Lonely Planet, and many more. She also presents for the Running Channel and gives regular seminars for Guardian Masterclasses.
Social media and pandemic lockdowns have transformed the role that personal trainers play in fitness habits, with virtual classes becoming central to many people’s routines. Why are online workouts so appealing to some, and how is this digitisation reshaping notions of fitness?
As the pandemic pushed people to get comfortable with the virtual world, AthletaWell is capitalising on the digital boom to court interest online. The brand’s platform helps users to stay well in every way, whether that’s by offering fitness classes or mental health check-ins.
As our mental health suffers during the pandemic, exercise is proving an essential tool for both physical and mental well-being. With a celebrity following and hundreds of thousands of fans, choreographer Ryan Heffington is raising spirits with Sweatfest, his lockdown dance-workout sessions.
The pandemic has accelerated the number of people exercising from the comfort of their homes, but it is a trend which existed long before the crisis. It's not only about convenience. How is the personalisation and socialisation of fitness tech changing the workout space?