Why fitness fans are opting for an omnichannel blend
28 Oct 2021
Why fitness fans are opting for an omnichannel blend

Gyms rebounded strongly following the end of most pandemic restrictions in the US, but digital habits have become ingrained for many people. How can fitness studios and brands strike a balance between their digital and physical offerings to keep Americans engaged with exercise?

Sunil Rajasekar

Sunil Rajasekar has served as Mindbody’s chief technology officer since November 2018 and as the company’s president since August 2020. With more than 20 years of consumer and enterprise experience, his work is focused on Mindbody’s product and technology strategy, consumer marketplace expansion, and platform development.

Dr. Marina Harris

Dr. Marina Harris is a psychologist with specialties in eating disorders, athlete mental health, sport psychology, perfectionism, mindfulness, and trauma-informed care. She is based in New York.

Kate Carter

Kate Carter is a writer, journalist, presenter, editor, and brand consultant. She covers all lifestyle subjects, with a particular focus on health and fitness, and has written for The Guardian, Observer, Independent, Runner's World, Lonely Planet, and many more. She also presents for the Running Channel and gives regular seminars for Guardian Masterclasses.