People across the UK have leveraged various digital tools in lockdown to create elevated online shopping experiences, yielding opportunities for brands as the country reopens post-pandemic. Canvas8 polled 1,100 Britons and spoke to eight individuals to explore this topic in depth.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.