How are people thrifting to find looks that last? Why are fashion's historic elitism and exclusivity losing their allure? How has the pandemic turned getting dressed into a form of self-care? And in what ways are people expecting brands to act for social good?
The 'lovecore' aesthetic, which has a huge following on Tumblr and TikTok, pairs hearts and lace with elements of cottagecore. At a time when people are isolated and alone, lovecore is an embodiment of romance, allowing Gen Zers to express loving sentiments through fashion and decor.
With a series of high-fashion partnerships, UGGs exemplifies the pandemic-era pivot. As people settle deep into comfort wear in lockdown, UGGs is getting a reboot with an approach that shows how a brand can shift from everyday essential to cult item with a few considered collaborations.
As people realise the eco and socio-economic cost of the fashion industry, both brands and shoppers are reevaluating their role in it. To keep things green and community-focused, designer Thebe Magugu prioritises local production and local talent – from textile mills to printmakers to pleaters.
The fashion world was upheaved by COVID-19 as people reexamined their buying habits and switched up the ways they participated in culture. How might a decentralized approach to influence impact style? And how can brands respond to the shopping habits of younger generations?
Amid shelter-in-place orders, sweatpants are becoming a stalwart of our remote-working style, and dressing down is the new dressing up. Canvas8 spoke to seven people from across the US to find out how the pandemic has changed their sense of fashion and how that’s making them feel.
With lockdown measures giving people little reason to get dressed up, many have become very used to slipping on their loungewear and favourite jumpers. Canvas8 spoke to eight people from across the UK to find out how the pandemic has changed their sense of style and how it’s making them feel.
The fashion industry has a long history of reinforcing a limited, Western, and overwhelmingly White vision of what constitutes attractive and appropriate clothing and styles. Canvas8 spoke to Kimberly Jenkins to find out how brands can help to shape a more inclusive fashion landscape.
At a time when most fashion brands are getting ready to announce their pre-fall lines, Balenciaga is showing its AW21 collection inside a video game called Afterworld. With people spending more time gaming, fashion houses are venturing into virtual worlds to capture a highly engaged audience.