The social media era of the web is defined by overwhelming amounts of content – from news updates on Twitter to the proliferation of sponsored posts on Instagram. Amid this digital cacophony, the humble email is regaining relevance – but how can brands harness the power of newsletters?
Cat Sarsfield is a newsletter enthusiast and the marketing and project manager for Sonder & Tell, where she pens their weekly send-out, The Word. She also started her own food newsletter side project, Since No One Asked, in March 2020.
Amirah Jiwa is a social impact and sustainability strategist who helps consumer brands create and communicate impact. She takes a pragmatic and holistic approach to driving positive change with her clients across issue areas like supply chains and circularity, community investment, diversity, equity, inclusion, and more.
Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.
While it may seem unlikely that people would have FOMO amid a global pandemic, Canvas8 spoke to Patrick McGinnis, author of FOMO: Practical Decision Making in a World Overwhelmed by Choice to understand the role media and entertainment play in generating FOBO during lockdown.
Direct marketing has evolved from mailers shoved through doors to emails clogging up inboxes. But as digital overload becomes all-too-common, some brands are struggling to break through the noise. With its custom postcard service, Mailchimp is offering a novel way to grab people’s attention.
With people growing increasingly skeptical of #ads, how can brands effectively reach them? For Gen Yers, the answer lies in email marketing, according to a YouGov survey. As shoppers forgo the high street, they’re getting product inspiration straight from their inbox.
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