The social media era of the web is defined by overwhelming amounts of content – from news updates on Twitter to the proliferation of sponsored posts on Instagram. Amid this digital cacophony, the humble email is regaining relevance – but how can brands harness the power of newsletters?
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Cat Sarsfield is a newsletter enthusiast and the marketing and project manager for Sonder & Tell, where she pens their weekly send-out, The Word. She also started her own food newsletter side project, Since No One Asked, in March 2020.
Amirah Jiwa is a social impact and sustainability strategist who helps consumer brands create and communicate impact. She takes a pragmatic and holistic approach to driving positive change with her clients across issue areas like supply chains and circularity, community investment, diversity, equity, inclusion, and more.
Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.
