The closure of non-essential retail due to COVID-19 saw shopping become a mostly digital affair for many Britons. Yet while the future of the high street may be in jeopardy, people remain eager to connect with brands. How can pop-up experiences fulfil this desire in the post-pandemic landscape?
Alice Ratcliffe is head of brand and a founding team member at Appear Here, a leading marketplace for pop-up retail spaces.
Hilary Bradley is the director of client services at Undercurrent, a brand agency that focuses on experiential campaigns for tech, retail, and charity brands.
Andrew Martin is the founder of interior architecture studio AMD. In 2020, he launched a pop-up retail space called Residency in Islington, London.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
Shuttered for months during lockdown, supermarkets, fast fashion outlets, and all manner of retailers across the UK are set to reopen in the summer. But are people ready to return to the high street? Canvas8 spoke to eight Britons to find out how they feel about shopping post-pandemic.
The easing of lockdown measures is leaving people in a bind. Though many remain wary of contracting COVID-19, there’s a common desire for physical interaction after months of social isolation. So, how can shops, restaurants, and leisure spaces create experiences that keep us safe and connected?
The widespread closure of brick-and-mortar stores due to COVID-19 has underlined the need for businesses to have effective e-commerce and social media strategies. But how do people want brands to behave in digital spaces? And why are privacy and community so important to online shoppers?
The pandemic has complicated the weekly shop for those in rural areas – when delivery slots are few and a big supermarket is far away, countryside-dwellers are struggling to source ingredients. Costcutter has a solution: village pop-ups with stock tailored to local wants and needs.