How are local-first mindsets changing retail?
6 Jan 2021
How are local-first mindsets changing retail?

The closure of non-essential retail due to COVID-19 saw shopping become a mostly digital affair for many Britons. Yet while the future of the high street may be in jeopardy, people remain eager to connect with brands. How can pop-up experiences fulfil this desire in the post-pandemic landscape?

Alice Ratcliffe

Alice Ratcliffe is head of brand and a founding team member at Appear Here, a leading marketplace for pop-up retail spaces.

Hilary Bradley

Hilary Bradley is the director of client services at Undercurrent, a brand agency that focuses on experiential campaigns for tech, retail, and charity brands.

Andrew Martin

Andrew Martin is the founder of interior architecture studio AMD. In 2020, he launched a pop-up retail space called Residency in Islington, London.

Sarah Drumm

Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.