With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.
Peter Norton is an associate professor of history in the Department of Engineering and Society at the University of Virginia, where he teaches the history of technology, social dimensions of engineering, research, and professional ethics. He is also the author of Fighting Traffic: The Dawn of the Motor Age in the American City.
Wendy McMullin is Director of Market Research at Truecar, an online marketplace for new and used cars, which commissioned a survey this summer (conducted by One Poll) on how cars are helping Americans cope during COVID-19.
Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.
Despite speculation about a decline in private car ownership across Germany, the COVID-19 pandemic has given rise to an interest in novel forms of in-car entertainment. As people search for safe spaces to socialise and have fun, what's driving them towards in-car venues?
The concept of car ownership may be losing its luster for some people, but advances in technology are making it more appealing to others. How are brand innovations helping to turn functional vehicles into a ‘third living space’? And how will drivers and passengers be entertained in the future?
With luxury cars still in strong demand despite the pandemic, the 2020 Mercedes S-Class is placed to secure those buyers looking for the ultimate in luxury car travel. And by featuring electric engines on the option list, the brand hopes to woo the eco-conscious, too.
The grab’n’go tradition of drive-thru may be a thing of the past thanks to innovations in drive-thru fine-dining. Aiming to revamp and premiumize the experience, The Resy Drive Thru debuts at a time when cars are being seen as personal sanctuaries and third spaces for leisure and entertainment.