What's next for conscious corporate culture?
6 Oct 2020
What's next for conscious corporate culture?

The ways that people interact with businesses have been overhauled in 2020, with the COVID-19 pandemic and Black Lives Matter protests amplifying demands for brands to acknowledge and respond to social ills. So, how can companies translate their values into meaningful action?

Pankaj Aggarwal

Pankaj Aggarwal is a professor of marketing in the Department of Management at the University of Toronto-Scarborough, with a cross-appointment to the Marketing area at Rotman. His research examines consumer behaviour in the context of consumer-brand relationships, including anthropomorphism and the use of brands-as-people metaphor.

Dr. Lawrence Glickman

Dr. Lawrence Glickman is an American studies professor at Cornell University. He is the author and editor of five books including Buying Power: A History of Consumer Activism in America and Free Enterprise: An American History.

Sheryl Miller

Sheryl Miller is a consultant and professional development coach who has been a senior leader at several blue-chip companies. She is the author of Smashing Stereotypes: How To Get Ahead When You’re the Only ____ In The Room.

Genelle Levy

Genelle Levy is a writer and journalist who covers art, culture, and social issues. Her work has appeared in USA Today, Global News, and The Canadian Media Guild.