There are numerous ways in which to define oneself – from physical appearance to hobbies to religious beliefs – but what do people see as integral to their identity? Canvas8 polled 1,000 Americans and spoke to eight individuals to understand how they would characterize themselves.
Matilda Ruck is a behavioural analyst at Canvas8. She has a degree in politics and philosophy as well as a foundation in psychotherapy. She's passionate about exploring the interplay between creativity, psychology and culture. Outside of work, you can find her writing short stories, tending to her ginger cat Thomas O’Malley, or oscillating between yoga and karaoke practice.
Black cowboys galloped into mainstream culture during the 2020 BLM protests, sparking conversations about the whitewashed history of the Old West and highlighting the diversity of Black identity. How is this embodiment of the ‘Yeehaw Agenda’ helping to reimagine the American Dream?
Branded merchandise was once solely found at business conventions and in the wardrobes of fervent fans, but it’s enjoying a renaissance as Gen Yers and Zers seek new ways of expressing their identity. What does this resurgence reveal of the shifting nature of consumer-brand relationships?
With fashionistas favouring utility and novelty over the flashiness of yesteryear, it would seem that days of the ‘It bag’ are over. What does the popularity of micro bags, convertible totes, and tech-enhanced backpacks reveal about people’s changing expectations of this everyday accessory?
Cosmetic surgery is entering a new era as people seek to take greater ownership of their bodies. Fuelled by the openness of celebrities regarding their own treatments, they’re researching both invasive and non-invasive procedures that can augment their aesthetics to be social media-ready.