Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Britons and spoke to eight people to find out what they want from these platforms and why.
Katy Young is a Canvas8 senior behavioural analyst. She has a degree in American Studies and Film and an MA in Journalism. Her interests include wild swimming, thinking of podcast ideas and singing in an all-female choir.
Is Facebook ‘over’? How can brands avoid accusations of woke-washing? What does the future of podcasts look like? And how are we becoming more mindful of our social media usage? In this part of the 2020 Expert Outlook, we speak to four experts about how people are interacting globally.
Social media has the ability to send its users into a spiral of self-pity one day and transform their lives through the power of community the next. Canvas8 spoke to Sarah Raphael, co-author of Mixed Feelings, about our love-hate relationship with social media and what this means for brands.
A combination of growing cities and transient populations has led to residents feeling alienated from each other. The Nextdoor app aims to rectify this by bringing neighbours together on its social platform, fostering a genuine sense of community and positive social exchanges.
Young people are consuming the news in vastly different ways to generations before them, but news brands still don’t know how to speak to them. How can young people get the information they need to be informed citizens and is it time to rethink what news means for the next generation?