From the way they buy their alcohol to the quantities in which they consume it, Australians’ drinking preferences are evolving. As COVID-19 re-shapes the behavioural landscape both temporarily and in the longer term, how can Aussies’ desires be better fulfilled in the moment and beyond?
Andrew Wilsmore is CEO of Alcohol Beverages Australia, a body underlining the positive social, cultural, and economic contributions of alcohol beverages in the country.
Harriet Messenger is Husk Distillers’ marketing and hospitality manager.
Dollar cow’s milk has long been the obvious choice for Aussie dairy consumers. However, disruptors – such as The a2 Milk Company – have gained a stable foothold in the market. Charging four times the price of regular milk, a2 has become a ‘healthy’ product consumers are happy to splash out on.
Alcohol consumption may be declining Down Under, but more than two-thirds of Aussies still consider a drink with mates to be a great national tradition. Can low- and no-alcohol beers provide an adequate substitute for booze? And what constitutes a beer-drinking experience without the beer?
Research has revealed that Australians are drinking more alcohol during lockdown. While this may be good news for drinks brands, it also raises health concerns, creating an opportunity for brands to foster safer drinking habits and improve Aussies’ understanding of drinking’s health risks.
With nightlife venues across the world shuttered due to COVID-19, partygoers embraced digital hedonism by skipping queues for virtual club nights and attending marathon DJ sets. How have online raves helped reimagine out-of-home experiences? And how can brands keep the party going?