What do Gen Zer moms want from brands?
REPORT
24 Mar 2020
What do Gen Zer moms want from brands?

As Gen Zers enter motherhood, their needs differ from the generations that came before them. From their approach to shopping and cooking to how they view health and wellness – how do female Gen Zers do parenthood, and what do they expect from the brands they’re buying for their families?

Helenor Gilmour

As director of insight at content company Beano Studios, Helenor Gilmour spends a lot of her time getting to know Generation Alpha, who are the children of Gen Zer moms.

Maria Bailey

Maria Bailey is the founder of BSM Media, a marketing company specializing in speaking to mothers. She is also the host of Mom Talk Radio, a motherhood-focused radio show.

Sarah Drumm

Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.