17 May 2019
Treat yourself! The science of retail therapy

Money can’t buy you happiness, but splashing out on a treat can sometimes be a perfect emotional pick-me-up. Canvas8 spoke to Dr. Satoko Suzuki, an associate professor at Hitotsubashi University, to discover how indulgent consumption can bring people joy and impact their overall wellbeing.

Satoko Suzuki is an associate professor of marketing at the Hitotsubashi University Business School. Dr Suzuki researches cross-cultural consumption and brand management, and has worked for L’Oréal and the Boston Consulting Group.