I’m sooo good! The science of virtue-signalling
28 Feb 2020
I’m sooo good! The science of virtue-signalling

With people demanding their voices be heard more than ever before, taking a moral stance on all sorts of things is the new normal. Canvas8 spoke to Dr. Jillian Jordan, postdoctoral fellow at the Kellogg School of Management, to find out how brands can appeal to our desire to be morally good.

Dr. Jillian Jordan

Dr. Jillian Jordan is a postdoctoral fellow at the Dispute Resolution Research Center at the Kellogg School of Management. With a PhD in psychology from Yale, she investigates the origins of human morality by integrating behavioral economics, evolutionary game theory, and psychology.

Charlotte Brohier

Charlotte Brohier is a creative strategist, journalist, and editor-in-chief of Hedonist magazine, where she regularly commissions Gen Z contributors. She works with brands to better understand Gen Z behaviours and find imaginative routes of engagement. She examines cultural theory, technology, and emerging trends for Refinery29, The Times, and the Just Opened Group.