For those who are short on time or not remotely interested in cooking, adding some hot sauce or ketchup is the easiest way to enhance a basic meal. Catering to these individuals is Tigg’s, which offers a range of bold, convenient condiments that make dishes more interesting with minimal fuss.

Although two-thirds of American Gen Yers say that food and cooking represent a big part of who they are, not everyone has the time or ability to whip up a fancy meal. The Tasty One Top – a smart cooktop from BuzzFeed – is hoping to make it easy for foodies to improve their culinary skills.

Frozen ready meals used to mean a Swanson TV dinner or junk food from a plastic bag. But Luvo is aiming to prove that the freezer aisle isn’t just for turkey dinosaurs and Arctic rolls. It’s shaking up the category with nutritionally-balanced ready meals made for time-pressed people.

They may have shorter working hours than other Europeans, but many Germans are still stressed and time-poor – so they don't always want to slave over the stove. Research now suggests that they’re ditching home cooking for ready-made meals like microwaveable dinner and instant soup.