Eating alone used to be a sad affair. But thanks to Britons getting more comfortable with their own company and an uptick in solo-dining restaurants and single-serving cooking approaches, dining by yourself is now de rigueur. So how can brands tap into the food and drink ‘aloneness economy’?
Cooking dinner from scratch each night is unfeasible for most Britons, with a lack of time and know-how necessitating some shortcuts. How exactly do meal kits, frozen veggies, and delivery services factor into their nightly plans? Canvas8 spoke to eight people to learn about their supper routines.
More than ten million Britons are underserved by healthy and affordable food outlets. They live in what are known as food deserts, whether in housing estates or rural areas, and socioeconomic factors mean it’s the poorest that are hit the worst. How can brands better cater to these areas?
Though Britain’s high streets may be haunted by a general air of malaise, bakery chain Greggs is bucking the trend. By innovating its product line while staying true to its roots, it’s keeping both new and old customers satisfied, becoming the nation’s favourite dining brand in the process.
The humble food court, once the preserve of cheap chain shopping malls, is undergoing the ultimate shift. Hotbeds of experimentation, these new breeds not only revolutionise a city break, but day-to-day dining too. But what can restaurant brands learn from these buzzing gastronomical destinations?