The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?
Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?
The ongoing debate regarding the appropriate language to denote plant-based meat substitutes is a growing threat for brands like Beyond Meat. Consumers seek clarity and transparency in labels, therefore, a linguistic agreement is necessary to encourage and maintain trust.
American fast food chain White Castle has added Impossible Food’s plant-based patties to menus at select restaurants nationwide. Vegetarian alternatives that look and taste like meat are becoming increasingly popular as mass market veganism comes to the fast food sector.
Good Catch’s tuna is sacrifice-free seafood focusing as much on sustainability as it does on taste. As veganism hit the mainstream and the market flooded with meat-free options, plant-based sales are rising as people realize that a daily catch needn’t include ‘chicken’ from the sea.