Whether shopping on Amazon or selecting a song on Spotify, modern life has too many options for even the most mundane decisions. This assortment of online offerings can overwhelm people to the point of indecision and inaction. How can brands help to mitigate choice fatigue for American shoppers?
Roy Baumeister is a professor of psychology at the University of Queensland, Australia. He has published more than 500 scientific articles and over 30 books, including the 2011 New York Times bestseller ‘Willpower: Rediscovering the Greatest Human Strength’.
Zoë Chance is an assistant professor of marketing at Yale. She specialises in influence and research-based strategies for people to live more positive lives. Her work has been published in publications including the New York Times, the Wall Street Journal, and The Economist.
Kristin McGrath is a shopping expert at BlackFriday.com, a site that aggregates and tracks deals from multiple retailers on sales including Black Friday, Cyber Monday, and Amazon Prime Day.
The war between online and IRL shopping has yet to be won – what if the solution wasn’t one or the other, but a combination of both? Trouva is an online platform that pairs with brick-and-mortar boutiques to offer shoppers access to indie retailers and grant small shopowners a bigger reach too.
Amazon has launched a personal styling service in a bid to bolster its fashion offering. With people facing a growing number of options when buying outfits online, Personal Shopper may be a welcome addition to a site that is known for providing copious amounts of choice.
A former Snapchat executive has launched luxury fashion marketplace Verishop, offering influencer-curated style guides and a free delivery and returns service. The platform is addressing authenticity concerns about buying high-end garments online, enabling people to shop in confidence.
Instagram is an endless source of fashion inspiration, letting users follow trendsetters and luxury labels all in one place. But there’s a shift occurring as brands look to generate business in addition to likes. How is Bespoke Your World helping unknown designers stand out and sell their wares?