How are Britons snacking through their ‘fourth meal’?
19 Jul 2019
How are Britons snacking through their ‘fourth meal’?

As Britons take increasingly shorter lunch breaks and rely more heavily on snacks as a source of sustenance, what are brands doing to satisfy customers’ gastronomic needs and desires? When a crisp sandwich just won’t cut it, people are opting to munch on mini-meals to get them through the day.

John Farrand

John Farrand is the managing director of the Guild of Fine Food, a 1,300-member organisation supporting independent and specialty food producers, delis, and farm shops.

Martina Mercer

Martina Mercer is a PR and marketing consultant. Currently working with chocolate brand Willie's Cacao, she has previously done business with Lidl, Harrods, and Jelly Belly.

Hugh Thomas

Hugh Thomas writes about food, beer, and sustainable farming for magazines and blogs. Also a researcher, he's produced reports and provided consultancy support for food brands such as McCain, PepsiCo, and Epicurean Events.