How does Instagram impact real-world design?
6 Feb 2019
How does Instagram impact real-world design?

Social media platforms are awash with images of Brutalist architecture and neon signs, but what makes people post certain places and not others? Canvas8 spoke to Scott Valentine, the director of Valé Architects, to understand how and why brands are making spaces more ‘Instagrammable’.

Scott Valentine

Scott Valentine is an architect with over 14 years of international experience. His in-depth knowledge and expertise in hospitality, design, and construction have proven critical to multiple hospitality projects around the globe. He is the director Valé Architects, which specialises in hospitality design.

Sophie Robinson

Sophie Robinson is a behavioural analyst for Canvas8. With a background in anthropology, she’s experienced in understanding the cultural mechanisms that shape the world. When not working, she’s making documentaries for her MA programme or wild swimming.