6 Aug 2018
Insta Boomers: older women making ageing glam online

Instagram has long been the domain of the young and glamorous, but a small group of older women is stepping up to claim a slice of the pie. These Boomers are using social media to subvert social norms around ageing, remaining as outspoken in later life as they were in their youth.

Ashton Applewhite is an acclaimed activist, writer, and ageism expert based in New York. She's the author of This Chair Rocks: A Manifesto Against Ageism, and has spoken at venues that include the TED mainstage and the United Nations. One of Forbes Forty Over 40 honorees, she blogs at, is the voice of Yo, Is This Ageist?, and has written for Harpers, The Guardian, and The New York Times.

Helen Jambunathan is an associate insight director at Canvas8. An anthropologist and writer, she leads strategic cultural research across academia and industry. She is a fellow of the Royal Anthropological Institute and the Association of Social Anthropologists of the UK and Commonwealth. Her work helps brands and organisations make more culture-connected decisions, and her analysis has been featured in media outlets including Bloomberg, The Guardian, and The Independent.