How can behavioural economics nudge for good?
29 Apr 2018
How can behavioural economics nudge for good?

Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

Rory Sutherland

Rory Sutherland is the founder of Ogilvy Change and vice-chairman of Ogilvy & Mather. Rory co-heads a team of behavioural scientists who look for ‘butterfly effects’ in consumer behaviour – the very small contextual changes that can have enormous effects on the decisions people make. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, has spoken at TED Global, and writes regular columns for The Spectator, Market Leader, and Impact.

Dr. Oliver Pattenden

Dr. Oliver Pattenden is a Senior Behavioural Strategist at Canvas8, where he unites cultural analysis with strategic thinking. Previously, as a freelance consultant and planner at Bartle Bogle Hegarty, he’s advised multinationals, start-ups and the South African government. He holds a PhD in anthropology, specialising in morality, humanitarianism and the ethics of marketing. His first book, entitled Taking Care of the Future, is published by Palgrave MacMillan.

Karen Correia da Silva

Dr. Karen Correia da Silva is a Senior Behavioural Analyst at Canvas8, where she uses ethnography and semiotics to help brands to better understand people. As a diversity and inclusion scholar in media and organisational behaviour, Karen’s ten years of award-winning qualitative research and consultancy work has helped creatives, organisations, FTSE 100 companies, and public policymakers to work better, do better, and be better.