How can brands spark serendipity?
8 Jan 2018
How can brands spark serendipity?

While algorithms are designed to show users exactly what they want, too much personalisation can be stifling. By cracking the ‘echo chamber’ and combating boredom with positive surprises, how are brands injecting a much-needed dose of the unexpected into people’s everyday experiences?

Ian Hsieh

Ian Hsieh is a Cornwall-based journalist specialising in music, technology and visual arts. He writes words for global brands and publications, including Audi, Kodak, Highsnobiety and Bandcamp.