Why hip hop rules among Russian youth
REPORT
30 Nov 2017
Why hip hop rules among Russian youth

Russian musicians have been appropriating hip hop culture since the early ‘90s, but it’s only in recent years that the scene has flourished, prompting big brands to pay close attention to the genre. What has pushed rap up from the underground and to the top of Russia’s musical food chain?

Mikhael Agafonov

Mikhael Agafonov is a Moscow-based writer, social media expert and publicist. Writing for both Russian and international media, he also frequently collaborates with a wide selection of brands,
including Sony, Apple and Google.