In China, Gen Yers are taking up a range of fitness classes and downing assorted cleansing tonics to maintain their physical health. Yet while their choices in diet and exercise might be similar to their Western counterparts, how do their drivers for enhanced wellbeing differ?
- Sectors
- Locations Central & East AsiaChina
- Generation
Peter Gonzales, founder of Gorilla Fitness in Beijing.
Felicia Schwartz is a cultural insight specialist with 14 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence a career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati, and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.
