UK Gen X on Health
8 May 2017
UK Gen X on Health

Chain smokers, binge drinkers, bad eaters – Gen Xers get a bad rep when it comes to health. Yet despite the stereotypes, being fit and healthy are this cohort's top priorities for the future. Canvas8 sat down with British men and women aged 35-49 to find out how they look after themselves.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.