Why brands are using spoken word
24 May 2016
Why brands are using spoken word

Rhythm and rhyme have been around since the beginning of time, and spoken word is now booming in Britain, with brands like the BBC and McCain harnessing this ancient art form in their campaigns. But what makes poetry more persuasive and engaging than non-rhyming prose in advertising?

Kathryn Morrisby

Kathryn Morrisby is a writer and researcher. She has worked with academics, semioticians and anthropologists for household brands like EE, Kingsmill and Cancer Research UK.