What do we want comparison sites to choose between?
24 Oct 2014
What do we want comparison sites to choose between?

In the UK, 56% have used a price comparison site in the last two years, and 52% have actively purchased or switched as a result of using these types of services. But savvy customers no longer just care about price. How are services adapting to changing consumer expectations?

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.