Have pop-ups lost their appeal?
10 Oct 2014
Have pop-ups lost their appeal?

In 2013, the retail pop-up sector generated over £2 billion in turnover and employed more than 23,000 people. These temporary spaces are now a mainstay on British high streets, but are people tiring of them? And how can retailers make sure customers keep popping back for more?

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.