Data is King
29 Sep 2010
Data is King

We interview newest Canvas8 Thought Leader Amitava Chattopadhyay about privacy, behavioural responses to data overload and the importance of understanding the drivers behind the numbers – then seeding that understanding appropriately.

Amitava Chattopadhyay

Professor Amitava Chattopadhyay is an expert on branding and innovation. Currently, he is researching how business models of social innovation and customer-driven digital transformation create value for organisations, their customers, and partners. He has published a book, 70-plus scholarly articles, and 30-plus case studies, with his publications receiving several prestigious awards. Professor Chattopadhyay has worked as an advisor on marketing and branding challenges at major multinationals. He has advised tech start-ups on strategy, marketing, and branding. He has designed and taught programmes for senior and middle-management at some of the largest multinationals, with delivery across five continents.