ViX delivers culturally authentic storytelling and immersing audiences in a shared space that reflects their family rituals, experiences, and daily lives. By centering Latinx realities and flexible, low-barrier access, it redefines streaming for transnational audiences.
Analysis
Tom Novak
Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.
Catherine Benamou
Dr Catherine Benamou is a professor of film and media studies at UC Irvine. She is a scholar of transnational and inter-American media, with expertise in the politics and aesthetics of Latinx representation, transnational authorship and the intersection of media with diasporic communities. Her research examines Spanish-language television, the creation of public media spaces for marginalized groups, and the social and cultural impact of media on Latinx audiences.
Related Macro behaviours
