Gaby Gloria is a writer and editor from the Philippines with a deep interest in Asian pop culture. You can find some of her work in CNN Philippines Life, 

Border Reorder

People want their identities to be reflected in mainstream culture

Collective Equity

People are constructing meaningful collectives 

World Builders

Giwon Yun is a social community manager at MRM-McCann Worldgroup, where she handles the social media marketing for Microsoft. Previously, she worked as an Olympic Assistant Coordinator for KBS at the Beijing 2022 Olympics and as a production assistant for the Olympic Broadcasting Services at the Tokyo 2020 Olympics. She also served as a volunteer Korean-Japanese translator for the Organizing Committee at the Pyeongchang 2018 Olympics.

South Korea

Republic of Korea

Sports

Media and Entertainment

Live broadcasts and events

Community and grassroots

Citizenship

TV, film, and social media video

The Korea Times

Sports Business Journal

MarketScale

Reuters

The Japan Times

Korea JoongAng Daily

지피코리아

Gallup

Interview with Giwon Yun conducted by the author

The New York Times

News Directory 3

Statista

Maison Retail Management International

Pulse News Korea

AJ Marketing

Campaign Asia

The US Major League Baseball (MLB) is looking to achieve success beyond its home field. MLB’s decision to venture into South Korea is a strategic decision to engage the nation’s notable talents and its world-renowned fandom culture, which catapulted homegrown entertainment to the world stage.