Sarah Wei is a journalist and producer based in Melbourne and Hong Kong, with a focus on the travel, lifestyle, and arts and culture sectors. She has produced over 35 talks and workshops with 120 speakers, three large-scale 5-day events, over 20 community events,  one VR/AR exhibition, and more than 150 published features and stories across the region.

People want insider status that's community-driven

Inside Track

People want their identities to be reflected in mainstream culture

Collective Equity

People are operating with a heightened perception of value

Critical Spenders

Yimin Wang is a content writer/journalist at Dao Insights, a platform for China-related news, insights and opinions. Recently awarded a PhD in creative writing, Yimin is an experienced writer with a wide variety of interests, from culture and fashion to business and society and everything in between. Having worked in translation and localisation for many years, Yimin is passionate about bridging China’s cultures with the rest of the world.

China

Advertising

Restaurants and takeaways

Eating and Drinking

General food

Pandaese

Interview with Yimin Wang conducted by the author

Daxue Consulting

Lai Times

Atlantis Press

DataReportal

Dao Insights

Radii China

Fortune

Enterprise Apps Today

Baidu

GoClick China

KFC’s Crazy Thursdays promos have moved netizens and Chinese diners with clever memes and content that have spawned wildly viral moments. From the start of its ‘V50 Get Rich Quick Nuggets’ campaign, the fast-food giant has blended humour with hot deals to spice up weekly dining rituals.