Joey Levenson is a writer and editor with a wealth of experience across art and culture. This includes working on the editorial team for 

 as well as freelance political and economic journalism for 

. They have conducted countless interviews and have shared their expertise on aesthetic trends with the likes of Facebook, Adobe, and Squarespace.

People expect products and services that feel made for them

Personal Worlds

Hannah Jones is a fashion theorist and clothing brand consultant, as well as a PhD candidate for fashion sustainability at the London College of Fashion.

United Kingdom

Fashion and Style

Clothing, footwear, and accessories

Luxury

Lifestyle

The Daily Mail

The Business of Fashion

Interview with Hannah Jones conducted by the author

The Brand Shop

The Telegraph

Office for National Statistics

Retail Gazette

First Insight

Voyado

PR Newswire

Altagamma

Vogue

Barbour

Deloitte

Barbour, the iconic British brand, leverages its 130-year heritage to connect with modern consumers across generations. But in an increasingly saturated market, how have new collaborations and a sustainability focus propelled the brand to new heights with trendsetting Gen Zers and beyond?