A pioneer of digital content, The Chic Geek, a.k.a. Marcus Jaye, has grown to become one of the UK’s most respected and influential bloggers on style and fashion. An expert within the men’s style arena, The Chic Geek has previously written for titles including 

, and appeared on TV and BBC radio. His first book, The Chic Geek’s Fashion, Grooming & Style Guide For Men, was published in 2011, and his second, #FashionWankers, was published in 2019.

People want insider status that's community-driven

Inside Track

Nick Steward is the founder and creator of GALLIVANT, an artisan, unisex perfume brand based in London and sold in perfumeries, department stores, and fashion boutiques worldwide. Steward was previously the creative director of the cult Parisian house L’Artisan Parfumeur.

Gen Z (born 1997-2010)

Germany

Beauty

Fragrance

Cosmetics Business

YPulse

Interview with Nick Steward conducted by the author

Circana

Glossy

Happi

Wikiscents

South China Morning Post

Business Scoot

Evening Standard

Mintel

Statista

What happens when an established fragrance manufacturer teams up with one of Germany’s most popular social media influencers to launch a premium perfume brand? Selling out within hours of launching, Orodion demonstrates the impact of digital channels on the niche perfume category.

Cultivate

Growth and Progression

Values and Identity

How Orodion is bringing premium scents to connoisseurs