Ever heard of ‘Turkey teeth’? The practice of going overseas to undergo dental treatment has been increasing in popularity, particularly for Britons reliant on the cash-strapped NHS. But what other factors are driving this trend? And what do people interested in pursuing it have to look out for?

The oral beauty sector is booming as wellbeing becomes increasingly integral to people’s dental care regimes – and disruptor brands are at the forefront of this change. Twice is reinvigorating premium and aspirational oral care, and is betting that the boom will happen primarily offline.

Regardless of your feelings on it, Artificial Intelligence is changing the world. While it largely has negative impacts on the creative world, when it comes to practical industries like dentistry, it can make work safer and more efficient. What can brands do to move with these changing times?

For people with disabilities, maintaining dental hygiene can be a daunting everyday task. Oral-B’s ‘The Big Rethink’ initiative has launched with the promise of making oral care more accessible, with the long-term aim of improving the self-esteem of the brand's disabled users.