Angel Martinez is a culture writer and content strategist based in Manila, Philippines. She recently finished a one-year fellowship at Kontinentalist, an award-winning editorial studio that tells data stories about Asia. Today, she writes about the internet, identity, and their intersections for publications like 

. When she’s not knee-deep in the written word, you can find her crying over the New Year’s Eve scene from 

and cafe-hopping in pursuit of the perfect Spanish latté.

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

People expect brands to rise to society’s challenges

Shared Values

The need-it-now mentality has become the norm

Compulsive Convenience

People are refusing to accept purpose-washing

Assertive Audiences

Louie Lee is an assistant professor and chair of the University of the Philippines’ Department of Business Administration. Prior to his stint in the academe, he held corporate positions that involved leading the development and execution of new product launches and brand-building campaigns. He holds a degree in Business Administration from the University of the Philippines and pursued post-graduate studies in Marketing from the City University of Hong Kong.

Philippines

Getting Around

Apps and software

Personal transport

The Philippine Star

Tatler Asia

Republic Asia

Spot.ph

ABS-CBN News

CNN Philippines

News cnnn.com

Inquirer

Daily Tribune

GMA Integrated News

Philippine News Agency

Rappler

Asia Pacific Foundation of Canada

Gulf News

Central European University

OOSGA

International Journal of Social Science and Humanities Research

Pino Magazine

Interview with Louie Lee conducted by the author

BusinessWorld

Spiralytics

Partipost

Crisp Thinking

Motortaxi-hailing platform Angkas is widely recognised in the Philippines for being attuned to what its consumers want – from affordable transportation solutions to amusing moment marketing. How did they achieve their unique position amid several transportation crises in the country?