Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of 

. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.

The need-it-now mentality has become the norm

Compulsive Convenience

People expect products and services that feel made for them

Personal Worlds

People want their identities to be reflected in mainstream culture

Collective Equity

People expect brands to rise to society’s challenges

Shared Values

Arundhatie Biswas Kundal is a senior fellow at the Observer Research Foundation, India (ORF). She is an expert on gender advocacy, social inclusion, and multilateral forums and partnerships. She has previously worked as lead of gender and social inclusion at IACE, Tunisia, as a senior researcher at the Centre of Excellence in Food Security, University of Western Cape, South Africa, and as UN Women’s Consultant on international co-operation and gender to the Ministry of Women and Child Development, Government of India.

India

Sexual health

Health providers

Apps and software

Trading Economics

Abbott

HerStory

Interview with Arundhatie Biswas Kundal conducted by the author

Indulge Express

Business Line

Reuters

Cureus

The Times of India

The Hindu

Nature India

Mint

Press Information Bureau

YourStory

Journal of Mid-Life Health

The New Indian Express

The Tribune

The Economic Times

The nascent femtech landscape in India is proving critical to the destigmatisation of overlooked women’s health concerns, granting better healthcare to half of the population. Elda Health stands out by catering to women over 35, with a focus on mid-life health concerns, especially menopause.