Leticia Xavier is an award-winning digital culture specialist focused on the intricate intersections between technology and human behaviour. With over a decade of experience, Leticia has pioneered research into social insights, tech dynamics, and digital content strategy at leading agencies in Brazil and Europe. 

As a freelancer, she leverages her expertise to consult for brands, offering unique perspectives that blend analytical rigour with cultural nuance. Leticia is also a writer, with work published in 

the Canvas8 library, and other well-respected publications. A recognised thought leader in her field, she regularly posts in-depth analyses to her LinkedIn profile and newsletter 

People expect products and services that feel made for them

Personal Worlds

Cadu Guidi is a marketing expert with over ten years of experience. Currently serving as head of marketing for Comparamais, Guidi is dedicated to helping people save money on essential services like energy, credit, and home loans through innovative and effective marketing strategies.

Central America

Latin America

Technology

Shopping

Money

IBS Intelligence

United Nations

The Global Economy

Interview with Cadu Guidi conducted by the author

Andreessen Horowitz

BusinessWire

Statista

E-commerce Brasil

UNDP

With its commitment to innovation, customer satisfaction, and social impact, Mercado Libre has positioned itself at the forefront of the Latin American e-commerce landscape by changing the way people buy and sell online. How is this helping people stay connected in digital economies?

Mastercard mainstreams crypto payments in Brazil

Nath Play: financial literacy for low-income Brazilians