JuneShine is set to open New York’s first hard kombucha taproom in the winter of 2022, offering drinkers ten distinct flavors brewed by the brand. People are looking to diversify their drinking palates, opting for functional drinks like Kombucha or lighter hard-seltzer offerings over beer.

Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.

Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?

Dan Murphy, a leading alcoholic retailer in Australia, is opening its first-ever bar that will only sell drinks containing 0.5% alcohol or less. With Gen Zers continuing to minimise their alcohol intake, alcohol-free options are no longer the alternative but their main drink of choice.