Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?
Fellow has secured $30 million in funding to help coffee aficionados brew the perfect cup of joe. With interest in at-home coffee connoisseurship continuing despite lockdowns ending, there is an opportunity for brands to build products and services that help drinkers experiment and learn.
As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.
The pandemic super-charged Americans’ interest in functional drinks as fears of contracting COVID-19 prompted many to seek simple ways of taking control of their health. But what specific functionalities are they looking for, and which new beverage categories best respond to their needs?
It’s well-established that coffee culture varies from country to country, but prominent contrasts are also emerging between different generations. What do Gen Zers crave from their cup of joe? And how can coffee brands create innovative products that cater to their expectations?