Beauty brand Sephora is launching an initiative to change top search engine results for ‘Black beauty’ from a fictional horse to a real representation of Black beauty. Campaigns like these are essential in boosting the discoverability of racially diverse content and reducing bias across the entire industry.

Young Black women are looking for more variety in their hair and hair care treatments, and that's especially true when it comes to wigs. Having identified a gap in the market for a fuss-free service that enables easy experimentation, Waeve is disrupting the wig-purchasing journey at every stage.

Alongside the growth of the wellness, and men’s grooming industries, is the increase in Black-owned beauty brands designed to cater for a more inclusive world. Yet there is still a lack of representation for men of colour. This led to the launch of Temple, the skincare brand offering self-care.

The discussion around colorism in the US is moving beyond skin-deep ideas of representation and visibility to structural and even technological change. How much are beauty brands catching up to this cultural conversation and ensuring their products and marketing are as inclusive as possible?