How can tech tackle colorism in beauty?
REPORT
7 Feb 2022
How can tech tackle colorism in beauty?

The discussion around colorism in the US is moving beyond skin-deep ideas of representation and visibility to structural and even technological change. How much are beauty brands catching up to this cultural conversation and ensuring their products and marketing are as inclusive as possible?

Marsha Page

Marsha Page, also known as the Melanin Therapist, is a New York-based, Emmy-nominated professional make-up artist and beauty expert who specializes in the unique nuances, shades, and undertones of melanated skin. She has also participated in industry events such as the Tribeca Film Festival, New York Fashion Week, and Bridal Fashion Week, and is a member of IATSE Local 798 Hair Stylists & Makeup Artists.

Witold Wydmański

Witold Wydmański is a machine learning researcher at Jagiellonian University, specializing in AI applications in biotech. He studies and deals with many different forms of biases in machine learning models.

Marris Adikwu

Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.