Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?

To keep up with evolving dating behaviors and changing relationship norms, social media platforms and dating apps are competing for users’ hearts with features that bring people together or strategically keep them apart to elevate the experience of real-life presence.

The pandemic has seen more people using dating apps but with hours spent scrolling and swiping, many are experiencing tech fatigue. Dating app Thursday is offering a more balanced approach to online dating by giving people a chance to find love online, just one day a week.

The pandemic has made people the world over re-evaluate their priorities. In Japan, singletons are increasingly seeking the stability of marriage. With an inability to meet people IRL due to COVID-19, matchmaking company Sunmarie is offering creative solutions to forge relationships online.