Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

As the taboos surrounding sexual health and wellness fade, women in Germany are looking to take charge of their pleasure- and health-related needs. So, how can brands and organisations break down the barriers to accessing support and make services and products as inclusive as possible?

The psychological and mental benefits of knowing more about our bodies have grown alongside greater inclusivity in sextech. Kama, a sex education app with the motto ‘pleasure is health’, uses illustration and gender-neutral language to improve education in the sex industry.

Je Joue puts women’s needs first with sustainable sophisticated sex toys that are designed in collaboration with female health specialists. As women turn to self-pleasure as a means of self-care, the brand aims to support women to better target these stress-relieving pressure points.