As the pandemic closed churches and moved the Philippines’ faithful online, Catholic-fluencers are turning TikTok into a virtual pulpit to connect with young believers. More people are looking for faith to find solace in turbulent times, driving people to bring religion into digital spaces.

Church membership has been steadily declining over the years, likely due to abuse scandals, sexist stances, and shifts in beliefs. But many people are still looking for somewhere to express their faith, and as such, other, more progressive religious groups have become popular.

Americans may be less inclined to attend religious services than in the past, but faith is still a core part of everyday life. How are churches adapting their spaces and outreach efforts to stay relevant to Gen Yers and Zers? And how are young worshipers combining their social and spiritual values?

The uncertainty and anxiety created by the events of 2020 have left many people seeking ways to ease their minds and find a sense of serenity. Canvas8 spoke to Dr. Katharina Husemann, a senior lecturer in marketing at Royal Holloway, about consumer spirituality as a coping mechanism.